Your standing context, set once, applied to every chat inside
After this, you'll be able to create a Project, write a first set of Instructions, and start a conversation inside it, so Claude has your context before you type a single task.
Before you start
Complete Why Claude keeps forgetting you (and how to fix it) first; this lesson builds on the repetition pattern you spotted there and turns it into a working Project.
The idea
A Project is a persistent workspace that holds your standing context, and setting one up takes 10 minutes. Think of it as a labeled room: every chat you start inside it already carries the role, preferences, and rules you set up once in a box called Instructions.

Projects are free (free accounts get up to five, with Instructions and Knowledge Files included; Pro removes the cap). To set one up, find Projects in the left sidebar, create one, write a few plain sentences in the Instructions box, and save. Then start your chat from inside the Project, because a chat opened anywhere else gets none of its context.
Here is the before and after: Before, a design-studio owner types "write a polite reminder, invoice 14 days overdue," then spends three lines re-explaining her two-person studio, her warm-but-firm tone, and her no-late-fees rule. After, those three facts live in a "Client Comms" Project, so she types only the one-line request and nothing is forgotten.
Now try it: create one Project, write three plain sentences about who you are and how Claude should respond, save, then open a chat from inside it and ask for something.
A Project is context you set once so every chat inside it starts knowing who you are.
Try it (10 min)
Watch out for
Paste this into Claude
I just created my first Project in Claude and I want help writing its Instructions. The Project is for: [describe what you will use it for, e.g. "weekly emails for my consulting clients" or "research notes for a book I'm writing"]. Here is what stays the same across everything I do in this area: - Who I am / my role: [fill in] - My audience or who the work is for: [fill in] - The tone or style I always want: [fill in] - Any hard rules (things you should always or never do): [fill in] Please write a short, plain-English set of Project Instructions I can paste into the Instructions box. Keep it under 120 words, write it as direct commands to you (not as a description of my preferences), and do not include anything that changes from task to task.
What good looks like
When this breaks
AI can help with this
After you create a Project, paste this into a chat inside it: 'Help me write Project Instructions for [what this Project is for]. My role is [X], my audience is [Y], my tone is [Z], and a rule you should always follow is [W]. Write it under 120 words as direct commands.'

You can now
You can complete the lesson outcome in a real Claude chat, Project, Artifact, Connector, Desktop, or Code surface.
Key takeaways
A Project is a workspace that holds your standing context. Set Instructions once, always start chats from inside the Project, and every conversation begins with Claude already knowing who you are.
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