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Tracks›Slides & Pitch Decks
L1Lesson 9Free

Write claim headers

Slide titles that make a point

After this, you'll be able to create claim headers for every slide and use it to move a deck from rough material toward a presentable file.

Before you start

Complete Turn rough notes into an outline first.

The idea

A claim header says what the audience should take from the slide. It is different from a topic label. This lesson asks you to make claim headers for every slide, not a prettier version of scattered notes. The output should be specific enough that someone could open the deck file and see what changed.

Slide headers sit as vague blank bars that do not state a claim.
The first move: turn the lesson input into claim headers for every slide.

Here is the before and after: Before, slide titles say Market, Product, Team, or Budget. After, titles make the point: demand is already visible, the product removes a manual step, or the budget protects delivery. For example, if you are preparing a sales presentation, the artifact should name the audience, slide job, proof, speaker note, or export check where that detail matters. A reviewer should be able to tell whether the deck is closer to being presented, sent, or handed off.

Now try it: Ask Claude to rewrite every slide title as a claim, then test whether the claims alone tell the deck story. Make one choice before asking Claude to write: which audience, which decision, which proof, which slide job, or which delivery mode matters most right now. That choice keeps the deck from becoming a generic presentation outline.

The deck works when claim headers for every slide connects the input, the check, and the next step.
BeforeAfter
InputScatteredNamed
OutputGuessingclaim headers for every slide
CheckHiddenVisible
Next stepUnclearReady

The lesson turns a loose pitch deck idea into an artifact you can inspect.

The lesson is done when the artifact moves the deck toward a real room, reader, or file handoff.

Try it (14 min)

Watch out for

  • Writing titles that are too long to scan.
  • Using claims that the slide does not prove.
  • Making every title sound dramatic instead of clear.

Paste this into Claude

Rewrite these slide titles as claim headers. For each, include Original Title, Claim Header, Proof Needed, and Risk If Unsupported. Slide list: [paste]. Argument: [paste].

If any input is missing, ask me up to three questions before producing the artifact. Then return five sections: Finished Artifact, Realistic Deck Example, Assumptions To Check, What I Should Use In The Next Lesson, and One Risk If I Present Or Send This Without Fixing It. Keep the answer practical enough that I can paste it into my deck working doc.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Finished Artifact:
- claim headers for every slide
- Why it matters: it gives the deck a concrete thing to inspect instead of a vague intention.
- Use it next: paste this artifact into the next lesson before asking Claude to write, build, import, publish, or review anything.

Reality Check:
- The artifact names the user, input, decision, owner, or proof it depends on.
- The weakest assumption is visible.
- The next step can be completed in one sitting.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • Every title makes a claim.
  • The claim can be supported by proof.
  • The headers in order tell a story.
  • Weak claims are marked for rewrite.

Created by potrace 1.16, written by Peter Selinger 2001-2019 Go deeper (8 min)

Paste this into Claude

Without rereading the lesson, explain why claim headers for every slide matters in three bullets. Then apply it to a second deck example: [describe a different audience, room, or topic]. Return What Changed, What Stayed The Same, What To Check Before Presenting Or Sending, and the exact next action.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Transfer Check:
- What changed: the second example has a different audience, input, or delivery context.
- What stayed the same: claim headers for every slide still needs a source, a review check, and a next step.
- Before trusting it: inspect the delivery check that would catch a wrong assumption.
- Next action: run the check once, then carry the revised artifact into the next lesson.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • You explained the lesson idea from memory before applying it again.
  • The second example changes the artifact instead of copying the first answer.
  • The delivery check names a real risk.
  • The next action can be done in one sitting.

When this breaks

  • Breaks when headers are topic labels because the audience has to infer the point.
  • Fails when a header overclaims because questions expose the gap fast.

AI can help with this

Paste the exercise prompt into Claude with your real deck context. Ask Claude to interview you one question at a time, produce claim headers for every slide, challenge the weakest assumption, and rewrite the artifact once so it is ready for the next deck step.

Each blank header bar becomes a claim-shaped marker attached to proof.

Created by potrace 1.16, written by Peter Selinger 2001-2019 You can now

✓

You can explain claim headers for every slide in one sentence.

  • ✓You can name the source material or decision it depends on.
  • ✓You can name the assumption that still needs checking.
  • ✓You can point to the check that proves it is ready for the next deck step.

Key takeaways

Claim headers let a busy audience follow the deck even when they skim.

  1. 1Topic labels name content.
  2. 2Claim headers make the point.
  3. 3Claims need proof.
  4. 4Headers should tell the story in order.

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