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Tracks›Slides & Pitch Decks
L2Lesson 14Free

Critique the deck before design

Find weak argument, proof, and pacing

After this, you'll be able to create a pre-design critique list and use it to move a deck from rough material toward a presentable file.

Before you start

Complete Create the send-ahead version first.

The idea

The best time to fix weak deck thinking is before layout makes it look finished. This lesson asks you to make a pre-design critique list, not a prettier version of scattered notes. The output should be specific enough that someone could open the deck file and see what changed.

Weak slides hide inside the deck because design polish has not started yet.
The first move: turn the lesson input into a pre-design critique list.

Here is the before and after: Before, review starts after design and every change feels expensive. After, Claude critiques the argument, proof, pacing, and missing questions while the deck is still easy to change. For example, if you are preparing a sales presentation, the artifact should name the audience, slide job, proof, speaker note, or export check where that detail matters. A reviewer should be able to tell whether the deck is closer to being presented, sent, or handed off.

Now try it: Ask Claude to review the deck as the audience, a skeptical buyer, and the presenter. Make one choice before asking Claude to write: which audience, which decision, which proof, which slide job, or which delivery mode matters most right now. That choice keeps the deck from becoming a generic presentation outline.

Critique the deck before design runtime mapThe deck works when a pre-design critique list connects the input, the check, and the next step.
Messy inputThe raw pitch deck material before the lesson shapes it.
a pre-design critique listThe thing you can inspect, edit, and reuse.
1Review checkThe delivery check that catches a weak assumption.
Next stepThe output moves into the next lesson instead of sitting alone.

The lesson is done when the artifact moves the deck toward a real room, reader, or file handoff.

Try it (15 min)

Watch out for

  • Letting the critique become taste feedback before structure is fixed.
  • Accepting compliments from Claude without forcing specific fixes.
  • Skipping skeptical review because the story feels clear to you.

Paste this into Claude

Critique this deck before design. Review as Audience, Skeptical Decision Maker, and Presenter. Return Must Fix Before Design, Can Improve Later, Missing Proof, Reorder Suggestions, and Questions The Room Will Ask. Deck: [paste].

If any input is missing, ask me up to three questions before producing the artifact. Then return five sections: Finished Artifact, Realistic Deck Example, Assumptions To Check, What I Should Use In The Next Lesson, and One Risk If I Present Or Send This Without Fixing It. Keep the answer practical enough that I can paste it into my deck working doc.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Finished Artifact:
- a pre-design critique list
- Why it matters: it gives the deck a concrete thing to inspect instead of a vague intention.
- Use it next: paste this artifact into the next lesson before asking Claude to write, build, import, publish, or review anything.

Reality Check:
- The artifact names the user, input, decision, owner, or proof it depends on.
- The weakest assumption is visible.
- The next step can be completed in one sitting.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • The critique separates must-fix items from later improvements.
  • Missing proof is named.
  • Pacing problems are visible.
  • Likely questions are captured.

Created by potrace 1.16, written by Peter Selinger 2001-2019 Go deeper (8 min)

Paste this into Claude

Without rereading the lesson, explain why a pre-design critique list matters in three bullets. Then apply it to a second deck example: [describe a different audience, room, or topic]. Return What Changed, What Stayed The Same, What To Check Before Presenting Or Sending, and the exact next action.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Transfer Check:
- What changed: the second example has a different audience, input, or delivery context.
- What stayed the same: a pre-design critique list still needs a source, a review check, and a next step.
- Before trusting it: inspect the delivery check that would catch a wrong assumption.
- Next action: run the check once, then carry the revised artifact into the next lesson.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • You explained the lesson idea from memory before applying it again.
  • The second example changes the artifact instead of copying the first answer.
  • The delivery check names a real risk.
  • The next action can be done in one sitting.

When this breaks

  • Fails when critique happens after design because structural fixes become painful.
  • Breaks when feedback is vague because the deck owner cannot act on it.

AI can help with this

Paste the exercise prompt into Claude with your real deck context. Ask Claude to interview you one question at a time, produce a pre-design critique list, challenge the weakest assumption, and rewrite the artifact once so it is ready for the next deck step.

A pre-design critique rail flags gaps before visual work begins.

Created by potrace 1.16, written by Peter Selinger 2001-2019 You can now

✓

You can explain a pre-design critique list in one sentence.

  • ✓You can name the source material or decision it depends on.
  • ✓You can name the assumption that still needs checking.
  • ✓You can point to the check that proves it is ready for the next deck step.

Key takeaways

Pre-design critique protects time and improves the argument before polish makes weak thinking harder to touch.

  1. 1Review structure before style.
  2. 2Separate blockers from later polish.
  3. 3Skeptical questions expose weak proof.
  4. 4Clear critique produces clear edits.

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