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Tracks›Slides & Pitch Decks
L2Lesson 17Free

Apply brand or template rules

Fonts, colors, logos, and restraint

After this, you'll be able to create a deck brand rule sheet and use it to move a deck from rough material toward a presentable file.

Before you start

Complete Give the builder a deck build prompt first.

The idea

Brand rules keep the deck from feeling like a random collection of good-looking slides. This lesson asks you to make a deck brand rule sheet, not a prettier version of scattered notes. The output should be specific enough that someone could open the deck file and see what changed.

Brand tokens drift across the deck and each slide invents its own style.
The first move: turn the lesson input into a deck brand rule sheet.

Here is the before and after: Before, every slide uses a slightly different visual idea. After, the deck uses a small set of rules for type, color, logo, spacing, image style, and chart treatment. For example, if you are preparing a sales presentation, the artifact should name the audience, slide job, proof, speaker note, or export check where that detail matters. A reviewer should be able to tell whether the deck is closer to being presented, sent, or handed off.

Now try it: Ask Claude to turn your brand assets or references into a short rule sheet for the deck. Make one choice before asking Claude to write: which audience, which decision, which proof, which slide job, or which delivery mode matters most right now. That choice keeps the deck from becoming a generic presentation outline.

Apply brand or template rules runtime mapThe deck works when a deck brand rule sheet connects the input, the check, and the next step.
Messy inputThe raw pitch deck material before the lesson shapes it.
a deck brand rule sheetThe thing you can inspect, edit, and reuse.
1Review checkThe delivery check that catches a weak assumption.
Next stepThe output moves into the next lesson instead of sitting alone.

The lesson is done when the artifact moves the deck toward a real room, reader, or file handoff.

Try it (15 min)

Watch out for

  • Using brand colors everywhere until nothing has hierarchy.
  • Letting one AI-generated slide introduce a new visual language.
  • Forgetting chart and table styling.

Paste this into Claude

Create deck brand rules from these inputs: [brand guide, logo, screenshots, reference deck, or description]. Return Fonts, Colors, Logo Use, Image Style, Chart Style, Do Not Use, and Template Notes.

If any input is missing, ask me up to three questions before producing the artifact. Then return five sections: Finished Artifact, Realistic Deck Example, Assumptions To Check, What I Should Use In The Next Lesson, and One Risk If I Present Or Send This Without Fixing It. Keep the answer practical enough that I can paste it into my deck working doc.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Finished Artifact:
- a deck brand rule sheet
- Why it matters: it gives the deck a concrete thing to inspect instead of a vague intention.
- Use it next: paste this artifact into the next lesson before asking Claude to write, build, import, publish, or review anything.

Reality Check:
- The artifact names the user, input, decision, owner, or proof it depends on.
- The weakest assumption is visible.
- The next step can be completed in one sitting.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • The rule sheet names fonts or acceptable substitutes.
  • The color choices are limited.
  • Logo and image rules are clear.
  • The sheet includes what not to use.

Created by potrace 1.16, written by Peter Selinger 2001-2019 Go deeper (8 min)

Paste this into Claude

Without rereading the lesson, explain why a deck brand rule sheet matters in three bullets. Then apply it to a second deck example: [describe a different audience, room, or topic]. Return What Changed, What Stayed The Same, What To Check Before Presenting Or Sending, and the exact next action.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Transfer Check:
- What changed: the second example has a different audience, input, or delivery context.
- What stayed the same: a deck brand rule sheet still needs a source, a review check, and a next step.
- Before trusting it: inspect the delivery check that would catch a wrong assumption.
- Next action: run the check once, then carry the revised artifact into the next lesson.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • You explained the lesson idea from memory before applying it again.
  • The second example changes the artifact instead of copying the first answer.
  • The delivery check names a real risk.
  • The next action can be done in one sitting.

When this breaks

  • Fails when every slide invents style because the deck feels assembled from templates.
  • Breaks when brand rules are only adjectives because builders interpret them differently.

AI can help with this

Paste the exercise prompt into Claude with your real deck context. Ask Claude to interview you one question at a time, produce a deck brand rule sheet, challenge the weakest assumption, and rewrite the artifact once so it is ready for the next deck step.

A compact brand rule sheet pins type rhythm, color field, image frame, data block, and mark behavior without labels.

Created by potrace 1.16, written by Peter Selinger 2001-2019 You can now

✓

You can explain a deck brand rule sheet in one sentence.

  • ✓You can name the source material or decision it depends on.
  • ✓You can name the assumption that still needs checking.
  • ✓You can point to the check that proves it is ready for the next deck step.

Key takeaways

Brand rules make the deck feel intentional and make review easier.

  1. 1A small rule set beats scattered visual taste.
  2. 2Exclusions are as useful as preferences.
  3. 3Charts and tables need brand rules too.
  4. 4Templates help only when the deck still follows its argument.

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Up nextBuild visual hierarchy→

Related lessons

Give the builder a deck build promptBuild visual hierarchyDefine the brand job before the logo
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