Fonts, colors, logos, and restraint
After this, you'll be able to create a deck brand rule sheet and use it to move a deck from rough material toward a presentable file.
Before you start
Complete Give the builder a deck build prompt first.
The idea
Brand rules keep the deck from feeling like a random collection of good-looking slides. This lesson asks you to make a deck brand rule sheet, not a prettier version of scattered notes. The output should be specific enough that someone could open the deck file and see what changed.

Here is the before and after: Before, every slide uses a slightly different visual idea. After, the deck uses a small set of rules for type, color, logo, spacing, image style, and chart treatment. For example, if you are preparing a sales presentation, the artifact should name the audience, slide job, proof, speaker note, or export check where that detail matters. A reviewer should be able to tell whether the deck is closer to being presented, sent, or handed off.
Now try it: Ask Claude to turn your brand assets or references into a short rule sheet for the deck. Make one choice before asking Claude to write: which audience, which decision, which proof, which slide job, or which delivery mode matters most right now. That choice keeps the deck from becoming a generic presentation outline.
The lesson is done when the artifact moves the deck toward a real room, reader, or file handoff.
Try it (15 min)
Watch out for
Paste this into Claude
Create deck brand rules from these inputs: [brand guide, logo, screenshots, reference deck, or description]. Return Fonts, Colors, Logo Use, Image Style, Chart Style, Do Not Use, and Template Notes. If any input is missing, ask me up to three questions before producing the artifact. Then return five sections: Finished Artifact, Realistic Deck Example, Assumptions To Check, What I Should Use In The Next Lesson, and One Risk If I Present Or Send This Without Fixing It. Keep the answer practical enough that I can paste it into my deck working doc.
What a good response looks like
Finished Artifact: - a deck brand rule sheet - Why it matters: it gives the deck a concrete thing to inspect instead of a vague intention. - Use it next: paste this artifact into the next lesson before asking Claude to write, build, import, publish, or review anything. Reality Check: - The artifact names the user, input, decision, owner, or proof it depends on. - The weakest assumption is visible. - The next step can be completed in one sitting.
What good looks like
Go deeper (8 min)
Paste this into Claude
Without rereading the lesson, explain why a deck brand rule sheet matters in three bullets. Then apply it to a second deck example: [describe a different audience, room, or topic]. Return What Changed, What Stayed The Same, What To Check Before Presenting Or Sending, and the exact next action.
What a good response looks like
Transfer Check: - What changed: the second example has a different audience, input, or delivery context. - What stayed the same: a deck brand rule sheet still needs a source, a review check, and a next step. - Before trusting it: inspect the delivery check that would catch a wrong assumption. - Next action: run the check once, then carry the revised artifact into the next lesson.
What good looks like
When this breaks
AI can help with this
Paste the exercise prompt into Claude with your real deck context. Ask Claude to interview you one question at a time, produce a deck brand rule sheet, challenge the weakest assumption, and rewrite the artifact once so it is ready for the next deck step.

You can now
You can explain a deck brand rule sheet in one sentence.
Key takeaways
Brand rules make the deck feel intentional and make review easier.