L2Lesson 2Free

Build the full social strategy skill

Positioning, audience, content, and money

After this, you'll be able to use AI to create a reusable full-strategy skill for a real brand, with clear inputs, proof checks, and a reusable place inside your social strategist package.

Before you start

Complete Package the strategist skills first.

The idea

The full strategy skill turns business context into a working social plan before posts exist. It should connect positioning, audience, content direction, channels, and the path to revenue.

Before, AI gives you a list of post ideas. After, it explains who the content is for, why they should trust you, what themes you repeat, and how attention can become sales.

Now try it: Write the full strategy skill as the package opener. It should read the shared brief and return a plan the other six skills can use.

Worked example: a solo consultant sells a $1,500 strategy sprint. The package starts with one shared brief, then creates audience angles, five pillars, a 30-day calendar, and posts that point to the sprint without making every update a sales pitch.

The output is a reusable full-strategy skill, not a pile of disconnected post ideas.

Try it (10 min)

Watch out for

Choosing topics before audience, offer, and buying moment are clear.
Copying competitor formats without naming what your brand will do differently.
Asking for viral posts before you know what the posts should make people trust.

Paste this into Claude

You are my social media strategist. Review my business, niche, target audience, competitors, offer, price point, platforms, current content, and growth goal. Build a complete strategy covering brand positioning, content direction, audience targeting, trust building, and monetization path. Use only the details I provide. Mark missing facts as questions. My details: [paste].

What a good response looks like

Example output: a reusable full-strategy skill. Brand: solo operations consultant. Audience: founders with messy handoffs. Proof: three client before-and-after examples. Next action: save the output into the social strategist package and use it in the next skill.

What good looks like

The strategy names positioning.
It names audience and trust barriers.
It gives content direction before post ideas.
It marks missing facts instead of inventing them.

When this breaks

Breaks when the strategy starts with formats because posts cannot carry unclear positioning.
Fails when competitor analysis becomes imitation instead of a contrast point.

You can now

You can create a reusable full-strategy skill

You can name the inputs the skill needs
You can mark assumptions before using the output
You can connect the output to the next skill

Key takeaways

The full strategy skill is the control layer for the package. It decides what the later skills should protect.

Strategy comes before content volume.
Missing facts should become questions.
Competitor review should create contrast.
Revenue path should be visible before the calendar starts.

Go deeper

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← Back to Social Media Strategist

You are my social media strategist. Review my business, niche, target audience, competitors, offer, price point, platforms, current content, and growth goal. Build a complete strategy covering brand positioning, content direction, audience targeting, trust building, and monetization path. Use only the details I provide. Mark missing facts as questions. My details: [paste].

Example output: a reusable full-strategy skill. Brand: solo operations consultant. Audience: founders with messy handoffs. Proof: three client before-and-after examples. Next action: save the output into the social strategist package and use it in the next skill.