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What do you want to understand?

Ask anything about what you're learning.

Build a business website that earns a next step

This track is for the business site job: explain the offer, show proof, and send visitors to one action. Portfolio work stays in the Portfolio track.

Start the website briefLesson 1 takes about 14 minutesCompare with Portfolio
28
Lessons
1-4
Levels
Members
Tier
🏪

What you need before Lesson 1

A plain-language description of what you sell, who it is for, and one proof point you can defend. A testimonial, screenshot, result, or work sample is enough to start.

Start →

Who this is for

Solo consultant

Needs a site that explains the offer and makes booking easy.

Service business

Has real proof, but the current page hides the reason to contact.

Founder

Needs a first site that can be sent to customers this week.

Creative operator

Has portfolio work, but needs a separate site for the business offer.

Local business

Needs the offer, location or service area, hours, and contact path to be clear.

Small team

Needs a page the owner can update as the offer changes.

28 Lessons · 4 Modules · Build in order

Module 1
7 lessons

Job / Offer / Audience / Proof

Decide what the site must do

Separate business website from portfolio, then define the first version

Name the site job, write the offer, pick the next step, define the buying moment, collect proof, choose the site shape, and finish with a website brief.

Worth knowing:A business site and a portfolio have different jobs. The portfolio proves work. The business site earns an action.
ConsultantsService businessesSolo operatorsSmall teams
Start Module 1 →
Module 2
7 lessons

Homepage / Service / Proof / Contact

Write the site

Turn the brief into page copy that answers the visitor

Plan the homepage, write the hero, draft service and about pages, place proof, answer objections, and finish the contact or booking path.

Worth knowing:The contact path is copy too. It tells the visitor what happens after they click.
FoundersFreelancersLocal businessesOperators
Start Module 2 →
Module 3
7 lessons

Builder / Forms / Metadata / Domain

Build and publish

Give the builder a real production packet, then publish the first version

Choose the builder, write the build prompt, add lead capture, set metadata, publish, connect or buy a domain, and run launch QA on desktop and mobile.

Worth knowing:Publishing is not the same as saving changes. The live URL needs its own checks.
No-code buildersSolo operatorsSmall teamsFounders
Start Module 3 →
Module 4
7 lessons

Visitor review / Trust / Search / Handoff

Improve after launch

Use real visitor questions to keep the site accurate

Review the live site as a visitor, make the contact path easier to find, add trust, use search phrases in human copy, update from customer calls, hand off ownership, and maintain the site.

Worth knowing:The first customer call tells you what the site did not explain well enough.
OwnersOperatorsMarketing leadsClient-service teams
Start Module 4 →

Start with the site brief

Lesson 1 separates the business-site job from the portfolio job. Lesson 28 leaves you with the maintenance checklist that keeps the live site accurate.

Start Lesson 1