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Tracks›AI for Creative Work
L4Lesson 24Free

Check readability and access

Contrast, size, alt text, and plain copy

After this, you'll be able to create a brand readability check and use it to move from vague brand taste toward a usable identity system.

Before you start

Complete Test the brand in real contexts first.

The idea

Brand quality includes whether people can read, understand, and use the assets. This lesson asks you to make a brand readability check, not a vague creative preference. The output should be specific enough that Claude, Canva, Adobe Express, Claude Design, or a designer can use it without guessing.

Low-contrast and tiny-use cases hide important brand information.
Low-contrast and tiny-use cases hide important brand information.

Here is the before and after: Before, brand review stops at taste. After, contrast, type size, plain copy, alt text needs, and small-screen use are checked before launch. For example, a solo service brand should show who it helps, what promise it makes, what proof supports that promise, and where the identity must appear first. A company brand should add rules for collaborators, templates, and repeated use.

Now try it: Ask Claude to turn the brand examples into a readability and access checklist. Make one choice before asking Claude to write: audience, promise, reference, asset type, tool, launch context, or review risk. That choice keeps the work from turning into generic brand inspiration.

The brand system works when a brand readability check connects the input, the check, and the next step.
BeforeAfter
InputScatteredNamed
OutputGuessinga brand readability check
CheckHiddenVisible
Next stepUnclearReady

The lesson turns a loose brand identity idea into an artifact you can inspect.

The lesson is done when the artifact can guide a real brand asset and survive one honest review.

Try it (15 min)

Watch out for

  • Treating access as a separate technical step.
  • Using low contrast because it looks subtle.
  • Writing brand copy that is clever but unclear.

Paste this into Claude

Create a readability and access check for this brand kit and examples: [paste]. Include contrast risks, type size, plain-language risks, alt text needs, small-screen risks, and fixes before launch.

If any input is missing, ask me up to three questions before producing the artifact. Then return five sections: Finished Artifact, Realistic Brand Example, Assumptions To Check, What I Should Use In The Next Lesson, and One Risk If I Use This Publicly Without Fixing It. Keep the answer practical enough that I can paste it into my brand working doc.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Finished Artifact:
- a brand readability check
- Why it matters: it gives the brand system a concrete thing to inspect instead of a vague intention.
- Use it next: paste this artifact into the next lesson before asking Claude to write, build, import, publish, or review anything.

Reality Check:
- The artifact names the user, input, decision, owner, or proof it depends on.
- The weakest assumption is visible.
- The next step can be completed in one sitting.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • Contrast and type size are checked.
  • Plain-language issues are named.
  • Alt text needs are included.
  • Small-screen risks are included.

Created by potrace 1.16, written by Peter Selinger 2001-2019 Go deeper (8 min)

Paste this into Claude

Without rereading the lesson, explain why a brand readability check matters in three bullets. Then apply it to a second brand example: [describe a different solo brand, company, or project]. Return What Changed, What Stayed The Same, What To Check Before Public Use, and the exact next action.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Transfer Check:
- What changed: the second example has a different audience, input, or delivery context.
- What stayed the same: a brand readability check still needs a source, a review check, and a next step.
- Before trusting it: inspect the brand review check that would catch a wrong assumption.
- Next action: run the check once, then carry the revised artifact into the next lesson.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • You explained the lesson idea from memory before applying it again.
  • The second example changes the artifact instead of copying the first answer.
  • The public-use check names a real risk.
  • The next action can be done in one sitting.

When this breaks

  • Fails when readability is ignored because the brand asks people to work too hard.
  • Breaks when subtle visual choices hide important information.

AI can help with this

Paste the exercise prompt into Claude with your real brand context. Ask Claude to interview you one question at a time, produce a brand readability check, challenge the weakest assumption, and rewrite the artifact once so it is ready for the next brand step.

A stepped readability ladder runs through a wide frame, a tiny square frame, a low-contrast strip, and an alternate-use tile, with the golden dot only on the final passing tile.

Created by potrace 1.16, written by Peter Selinger 2001-2019 You can now

✓

You can point to a brand readability check.

  • ✓You can explain what brand decision it makes clearer.
  • ✓You can name the assumption that still needs checking.
  • ✓You can use the output in the next lesson.

Key takeaways

A brand that cannot be read cannot be trusted.

  1. 1Contrast and type size are brand decisions.
  2. 2Plain language can still have voice.
  3. 3Small screens need review.
  4. 4Access checks protect the audience.

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Up nextHandle legal and originality checks→

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Test the brand in real contextsHandle legal and originality checks
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