Handle legal and originality checks

Complete Check readability and access first.

Claude can help organize originality questions, but it cannot clear a name, logo, or trademark for you. This lesson asks you to make a brand risk checklist, not a vague creative preference. The output should be specific enough that Claude, Canva, Adobe Express, Claude Design, or a designer can use it without guessing.

Here is the before and after: Before, generated names and logo territories feel ready because they are polished. After, the owner has a risk checklist for search, domain, social handles, trademark counsel when needed, and designer review. For example, a solo service brand should show who it helps, what promise it makes, what proof supports that promise, and where the identity must appear first. A company brand should add rules for collaborators, templates, and repeated use.

Now try it: Ask Claude to create the risk checklist and mark which checks you can do yourself. Make one choice before asking Claude to write: audience, promise, reference, asset type, tool, launch context, or review risk. That choice keeps the work from turning into generic brand inspiration.

The lesson is done when the artifact can guide a real brand asset and survive one honest review.

Create a legal and originality risk checklist for this brand: [paste]. Include name search, domain search, social handles, competitor confusion, logo originality, trademark counsel trigger, and what I can check before hiring help.

If any input is missing, ask me up to three questions before producing the artifact. Then return five sections: Finished Artifact, Realistic Brand Example, Assumptions To Check, What I Should Use In The Next Lesson, and One Risk If I Use This Publicly Without Fixing It. Keep the answer practical enough that I can paste it into my brand working doc.

Finished Artifact:
- a brand risk checklist
- Why it matters: it gives the brand system a concrete thing to inspect instead of a vague intention.
- Use it next: paste this artifact into the next lesson before asking Claude to write, build, import, publish, or review anything.

Reality Check:
- The artifact names the user, input, decision, owner, or proof it depends on.
- The weakest assumption is visible.
- The next step can be completed in one sitting.

What good looks like

• Name and logo checks are separated.
• Domain and social checks are included.
• Trademark counsel trigger is named.
• Owner-doable checks are separated from professional checks.

Without rereading the lesson, explain why a brand risk checklist matters in three bullets. Then apply it to a second brand example: [describe a different solo brand, company, or project]. Return What Changed, What Stayed The Same, What To Check Before Public Use, and the exact next action.

Transfer Check:
- What changed: the second example has a different audience, input, or delivery context.
- What stayed the same: a brand risk checklist still needs a source, a review check, and a next step.
- Before trusting it: inspect the brand review check that would catch a wrong assumption.
- Next action: run the check once, then carry the revised artifact into the next lesson.

What good looks like

• You explained the lesson idea from memory before applying it again.
• The second example changes the artifact instead of copying the first answer.
• The public-use check names a real risk.
• The next action can be done in one sitting.