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Tracks›Slides & Pitch Decks
L3Lesson 24Free

Make audience-specific variants

Investor, sales, internal, or training

After this, you'll be able to create a deck variant plan and use it to move a deck from rough material toward a presentable file.

Before you start

Complete Build the Q&A appendix first.

The idea

Deck variants should change emphasis, proof, and detail level without creating a confusing set of unrelated files. This lesson asks you to make a deck variant plan, not a prettier version of scattered notes. The output should be specific enough that someone could open the deck file and see what changed.

Audience variants branch from the main deck and lose the core decision.
The first move: turn the lesson input into a deck variant plan.

Here is the before and after: Before, every audience gets a separate copy with uncontrolled edits. After, the base deck stays stable and variants are tracked by audience need. For example, if you are preparing a sales presentation, the artifact should name the audience, slide job, proof, speaker note, or export check where that detail matters. A reviewer should be able to tell whether the deck is closer to being presented, sent, or handed off.

Now try it: Create an investor, sales, internal, or training variant plan from the base deck. Make one choice before asking Claude to write: which audience, which decision, which proof, which slide job, or which delivery mode matters most right now. That choice keeps the deck from becoming a generic presentation outline.

The deck works when a deck variant plan connects the input, the check, and the next step.
BeforeAfter
InputScatteredNamed
OutputGuessinga deck variant plan
CheckHiddenVisible
Next stepUnclearReady

The lesson turns a loose pitch deck idea into an artifact you can inspect.

The lesson is done when the artifact moves the deck toward a real room, reader, or file handoff.

Try it (17 min)

Watch out for

  • Creating variants by duplicating the whole file before decisions are clear.
  • Letting audience variants contradict the base argument.
  • Forgetting which variant is approved.

Paste this into Claude

Create deck variants from this base deck. Audience variants needed: [list]. For each, return Keep, Cut, Add, Reorder, Proof Emphasis, Tone Shift, File Name, and Review Owner. Base deck: [paste].

If any input is missing, ask me up to three questions before producing the artifact. Then return five sections: Finished Artifact, Realistic Deck Example, Assumptions To Check, What I Should Use In The Next Lesson, and One Risk If I Present Or Send This Without Fixing It. Keep the answer practical enough that I can paste it into my deck working doc.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Finished Artifact:
- a deck variant plan
- Why it matters: it gives the deck a concrete thing to inspect instead of a vague intention.
- Use it next: paste this artifact into the next lesson before asking Claude to write, build, import, publish, or review anything.

Reality Check:
- The artifact names the user, input, decision, owner, or proof it depends on.
- The weakest assumption is visible.
- The next step can be completed in one sitting.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • Each variant has a named audience.
  • Keep, cut, add, and reorder decisions are explicit.
  • Proof emphasis changes by audience.
  • File names and review owners are included.

Created by potrace 1.16, written by Peter Selinger 2001-2019 Go deeper (8 min)

Paste this into Claude

Without rereading the lesson, explain why a deck variant plan matters in three bullets. Then apply it to a second deck example: [describe a different audience, room, or topic]. Return What Changed, What Stayed The Same, What To Check Before Presenting Or Sending, and the exact next action.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What a good response looks like

Transfer Check:
- What changed: the second example has a different audience, input, or delivery context.
- What stayed the same: a deck variant plan still needs a source, a review check, and a next step.
- Before trusting it: inspect the delivery check that would catch a wrong assumption.
- Next action: run the check once, then carry the revised artifact into the next lesson.

Created by potrace 1.16, written by Peter Selinger 2001-2019 What good looks like

  • You explained the lesson idea from memory before applying it again.
  • The second example changes the artifact instead of copying the first answer.
  • The delivery check names a real risk.
  • The next action can be done in one sitting.

When this breaks

  • Breaks when variants drift because nobody knows which source is current.
  • Fails when every variant includes everything because the audience-specific value disappears.

AI can help with this

Paste the exercise prompt into Claude with your real deck context. Ask Claude to interview you one question at a time, produce a deck variant plan, challenge the weakest assumption, and rewrite the artifact once so it is ready for the next deck step.

Each variant keeps the decision target while swapping emphasis for the audience.

Created by potrace 1.16, written by Peter Selinger 2001-2019 You can now

✓

You can explain a deck variant plan in one sentence.

  • ✓You can name the source material or decision it depends on.
  • ✓You can name the assumption that still needs checking.
  • ✓You can point to the check that proves it is ready for the next deck step.

Key takeaways

Variants are controlled changes from a base deck, not uncontrolled copies.

  1. 1Audience changes should be explicit.
  2. 2The base argument should remain stable.
  3. 3Variant names and owners matter.
  4. 4Proof emphasis changes by room.

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Build the Q&A appendixCreate the email follow-up version
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